The fast-growing platform represents the creator economic system at its most bluntly transactional, the place sex is just one other unit of content material to monetize.

Somewhere IN FLORIDA - Within the mornings, the workers of Bryce Adams’s OnlyFans empire buzz in by a camera-wired safety gate, roll up the winding driveway that price $120,000 to pave and park exterior Adams’s $2.5 million dwelling-office-studio complex. A large American flag waves from a pole above their office door. So does a banner depicting Adams, in tight shorts, from behind.

On OnlyFans, subscribers pay for month-to-month access to feeds of creators’ videos - a lot of them intercourse videos, often called "collabs" - in addition to pay-to-watch clips the "fans" should purchase a la carte. And as one of many platform’s hottest creators, Adams runs her enterprise like a machine.

Inside, a storyboard designer opens the day’s publishing plans for not just OnlyFans but all of their buyer feeder sites - Facebook, Instagram, TikTok, Twitter and YouTube. Editors start splicing video into brief looping clips, optimized for virality. Collabs are despatched to paying fans.

Brian Adam, Bryce’s longtime boyfriend (who, like Bryce, makes use of a stage identify for privacy), stops at every employee’s desk to evaluate the day’s assignments, vetoing any posts or captions that seem "cringe" or "off brand." In an workplace loft, 4 younger girls start texting with Adams’s paid subscribers, who speak about intercourse and their personal lives in conversations that often exceed a thousand messages a day.

This being a intercourse enterprise, their workdays are filled with what others might see as debauchery, however which they see as simply work: Two (or three) people will slip into a bedroom next to the kitchen or the gym with a cameraman, or simply their cellphones, to record a collab or begin dwell-streaming themselves exercising within the nude.

The Creator Economy

Then they’ll head back to their desks to resume chatting or drive to the beach to make TikToks. After a number of days, the video editors will add the information to the OnlyFans servers with names like "Bryce & Holly Shower" or "Sex on a Jungle Trail," retailing for $25 a scene.

Adams’s staff name their headquarters in central Florida "the farm." Bought final yr with OnlyFans cash, the 10 acres of pastureland as soon as held a grove of pecan timber.

Its only cash crop now is consideration, and Adams’s business out-earns most American farms. The company brings in roughly $10 million yearly in revenue, and lots of her two dozen staff get paid greater than the typical farmer; her complete company payroll exceeds $1 million a 12 months.

"People don’t understand the size of the opportunity. I mean, actually: You can make your individual world," said Adams, 30, as she walked the grounds in jean shorts and a tank high. "This is our business. That is our life."

Within the American creator economic system, no platform is kind of as direct or effective as OnlyFans. Since launching in 2016, the subscription site recognized primarily for its express videos has turn out to be one of the methodical, cash-wealthy and least identified layers of the online-influencer business, touching each social platform and, for some creators, unlocking a as soon as-unimaginable level of wealth.

Greater than three million creators now put up all over the world on OnlyFans, which has 230 million subscribing "fans" - a worldwide viewers two-thirds the size of the United States itself, a company filing in August said.

And with assist from a pandemic that remoted individuals at dwelling, fans’ whole payouts to creators soared final yr to $5.5 billion - more than each online influencer in the United States earned from advertisers that yr, based on an evaluation into the creator economic system this spring by Goldman Sachs Research.

If OnlyFans’s creator earnings were taken as a whole, the company would rank round No. 90 on Forbes’s listing of the most important personal corporations in America by income, ahead of Twitter (now known as X), Neiman Marcus Group, New Balance, Hard Rock International and Hallmark Cards.

On the floor, OnlyFans is a simple business: Fans (mostly men) pay to scroll by feeds of photographs and videos (mostly of ladies), with a number of perks supplied at extra cost, like direct chats with the creator or custom-made movies by fan request. Most, though not all, of its content material is risqué, or "spicy," and firm executives joke that they are often misconstrued as "sexy Facebook."

But as OnlyFans’s pool of influencers has grown, it has also professionalized. Many creators now function like impartial media firms, with help staffs, development methods and promotional budgets, and work to apply the cold quantification and information analytics of online advertising and marketing to the creation of a fantasy life.

The subscription site has usually been laughed off as a tabloid punchline, a bawdy corner of the internet where younger, underpaid girls (teachers, nurses, cops) promote nude pictures, get discovered and lose their jobs.

But OnlyFans increasingly has turn into the mannequin for the way a brand new era of on-line creators will get paid. Influencers popular on mainstream sites use it to capitalize on the audiences they’ve spent years building. And OnlyFans creators have turned going viral on the massive social networks into a advertising strategy, using Facebook, Twitter and TikTok as gross sales funnels for getting new viewers to subscribe.

America’s social media giants for years have held up online virality as the final word aim, doling out measurements of followers, reactions and hearts with an unspoken promise: that web love can translate into sponsorships and endorsement deals. But OnlyFans represents the creator economy at its most blatantly transactional - a spot the place viewers pay upfront for creators’ labor, and intimacy is simply one other unit of content material to monetize.

The quick ascent of OnlyFans further spotlights how the web has helped foster a new fashion of modern gig work that creators see as safe, distant and self-directed, stated Pani Farvid, an affiliate professor and the director of the SexTech Lab at the new School, a brand new York-primarily based university, who has made interviews with digital sex workers a serious topic of her analysis.

Creators’ nonchalance about the digital intercourse trade has fueled a broader debate about whether the site’s promotion of feminist autonomy is a facade: just a new class of techno-capitalism, selling the identical patriarchal dream. And even some OnlyFans veterans have urged aspiring creators to understand what they’re getting into: pressures to carry out for a global viewers; an internet that by no means forgets. "There is just no room for naivety," one said in a information posted to Reddit’s r/CreatorsAdvice.

Farvid acknowledges that the job will be financially precarious and mentally taxing, demanding not just the technical labor of recording, enhancing, managing and advertising but in addition the physical and emotional labor of adopting a persona to maintain purchasers feeling special and desirous to spend.

But many creators, she added, still find it uniquely alluring - a rational choice in an typically-irrational surroundings for gender, work and energy. "Why would I spend my day doing dirty, degrading, minimal-wage labor after i can do something that brings more money in and that I've much more control over?" she recounted some telling her. "Does an accountant always enjoy their work? No. All work has pleasure and ache, and numerous it is boring and annoying. Does that imply they’re being exploited?"

The attraction of financial freedom and the problem of standing out have led many OnlyFans creators to run themselves like tech begin-ups. Adams’s operation is registered in state business records as a restricted liability firm and offers quarterly employee efficiency critiques and catered lunch. It additionally runs with manufacturing unit-like efficiency, thanks largely to a system designed in-house to trace tens of millions of knowledge points on customers and content and ensure every video is rigorously planned and optimized.

The strategy is working: Adams and her workers, who spoke with The Washington Post on the situation that their actual names and site be hid and stage names be used to scale back the chance of harassment, have ascended to OnlyFans’s highest echelon of earners, which the platform calls its "top 0.01 p.c."

Since sending her first photograph in 2021, Adams’s OnlyFans accounts have earned $16.5 million in sales, greater than 1.4 million followers and greater than 11 million "likes." She now makes about $30,000 a day - more than most American small businesses - from subscriptions, video sales, messages and suggestions, half of which is pure profit.

Adams’s group sees its enterprise as one in all harmless, destigmatized gratification, during which each sides get what they need. The patrons are swiped over in relationship apps, widowed, divorced or bored, desperate to pay for the illusion of intimacy with an in any other case unattainable match. And the sellers see themselves as not all that totally different from the influencers they watched rising up on YouTube, charging for components of their lives they’d in any other case share for free.

"This is regular for my era, you realize?" said Avery Leigh, the 20-year-previous head of Adams’s promoting staff, who made $150,000 in two months from her work with Adams and her own OnlyFans account. "I can go on TikTok proper now and see ten girls wearing the bare minimal of clothes just to get people to affix their web page. Why not go the additional step to earn money off it?"

‘Cry in a Ferrari’

When Tim Stokely, a London-based operator of dwell-cam sex sites, founded OnlyFans together with his brother in 2016, he framed it as a easy approach to monetize the creators who had been becoming the world’s new celebrities - the identical online influencers, just with a fee button. In 2019, Stokely instructed Wired magazine that his site was like "a bolt-on to your present social media," in the same way "Uber is a bolt-on to your car."

Since then, OnlyFans’s recognition has skyrocketed. In monetary filings in the United Kingdom, the place its proprietor, Fenix International Limited, is based, the company stated its gross sales grew from $238 million in 2019 to more than $5.5 billion final 12 months. Its international army of creators has additionally grown from 348,000 in 2019 to more than three million at present - a tenfold improve. (And its management has made a fortune: The corporate paid its proprietor, the Ukrainian American venture capitalist Leonid Radvinsky, $338 million in dividends last year.)

The United States is OnlyFans’s greatest market, accounting for a large portion of its creator base and 70 percent of its annual income. The positioning has followers in 187 international locations, the filings show, and an organization govt stated not too long ago that it is concentrating on main "growth regions" in Latin America, Europe and Australia. (The Mexican diver Diego Balleza said he is utilizing his $15-a-month account to save up for subsequent year’s Paris Olympics.)

Before OnlyFans, pornography on the internet had been largely a top-down enterprise, with agents, producers, studios and other middlemen hoarding the earnings of performers’ work. OnlyFans democratized that business model, letting the workers run the show: recording their very own content, deciding their prices, selling it however they’d like and reaping the complete reward.

The platform bans actual-world prostitution, as well as extreme or illegal content material, and requires everybody who exhibits up on camera to verify they’re 18 or older by sending in a video selfie displaying them holding a government-issued ID. Beyond that, OnlyFans operates as a neutral marketplace, with no adverts, trending subjects or suggestion algorithms, placing few limitations on what creators can sell but also making it needed for them to market themselves or fade away.

Many OnlyFans creators don’t supply something specific, and the location has pushed to spotlight its stable of chefs, comedians and mountain bikers on a streaming channel, OFTV. But erotic content material on the platform is inescapable; even some outwardly conventional creators shed their clothes behind the paywall. The company plugs itself as the only social network that's "openly inclusive of all creator genres."

OnlyFans creators are categorized as impartial contractors of the platform, which presents basic tools for content material publishing and buyer acquisition and retains 20 p.c of creators’ revenue. OnlyFans sends 1099 types to the IRS and all U.S. creators who earn greater than $600 a year to verify they're paying taxes on all earnings. (Adams mentioned her business paid roughly $1.Three million in taxes final 12 months.)

Enticed by the promise of wealth, an inflow of latest creators has begun paying for OnlyFans mentors and coaching programs that train marketing strategies and methods of the commerce. For these overwhelmed by the logistics, companies and account managers provide to handle administrative duties, write captions and manage social accounts in change for a lower of the proceeds.

On Reddit’s r/onlyfansadvice, an unofficial "educational space" with greater than 300,000 members, creators share recommendations on tips on how to secure a bank loan with OnlyFans earnings, handle fan disputes or cope with dramatic swings in pay. "I took one week off social media and have never recovered," one creator there lately said.

Like most platforms, OnlyFans suffers from a problem of incredible pay inequality, with the bulk of the profits concentrated within the financial institution accounts of the lucky few. In 2020, the independent researcher Tom Hollands scraped the website’s payment data and concluded that the top 1 % of accounts made 33 % of the cash, and that the majority accounts took residence less than $145 a month. (OnlyFans declined to provide its personal evaluation, and Hollands mentioned the company has since made it tougher to entry this knowledge or conduct new analysis.)

For those who do make it, however, the rewards could be life-altering. When the OnlyFans creator Elle Brooke was pushed throughout a Tv interview in June to elucidate how a future little one of hers might really feel about her work, her response - "They can cry in a Ferrari" - turned an OnlyFans rallying cry. Stella Sol, a dominatrix, tweeted, "It’s at all times so funny how mad folks get at beautiful Women happily winning the game of life."

‘Dream girlfriend’

Bryce and Brian first met thirteen years in the past in highschool, in a class on profession development, and the 2 have been an immediate match: pushed, aggressive, slightly obsessive. He played baseball for eight hours a day, and she attended each practice and game, sitting within the bleachers with a logbook to record each ball and strike.

Adams had spent her teen years selling her previous clothes on eBay and turned thrilled by making imaginary money grow to be real. So after she dropped out of faculty, the couple devoted themselves to a small web business, shopping for baseball bats and gloves from local mother-and-pop outlets and reselling them online. They hired their associates, and the corporate expanded until it grew to become self-sustaining, they usually received bored.

One Sunday night in January 2021, because the couple halfheartedly watched a movie on the sofa, Adams created an OnlyFans account with a fake title and posted a photo of her butt. The couple had an open relationship; it was, she stated, sort of a joke. Then a guy who found her account messaged her, and so they started texting, and he requested for extra. She had no clue how to price the photos, but the guy simply kept paying. After two hours and 5 images, she had made $62.

Her boyfriend noticed a major business opportunity. Other creators’ OnlyFans accounts looked underproduced, he recalled, and the market of paying schmoes appeared limitless. "There is a big demand, and the vendors’ potential to satisfy that demand is terrible," he mentioned. "It’s like taking candy from babies."

For Adams, the experience was also energizing. She might snap a selfie in two seconds and a few stranger would give her money. She felt wanted, maybe even a bit highly effective. Just a few nights later, her boyfriend walked into the bathroom around 3 a.m. and Adams was sitting next to the bathtub, sexting.

"She was like, ‘I made $400 thus far,’" he mentioned. "And I was like, ‘That’s actually really cool.’ Then I peed and went back to mattress."

They started studying OnlyFans like a puzzle, tracking what fans wished, what they’d pay to get it and what to say to keep them hooked. They began logging a set of knowledge, from video sell-by way of charges to subscriber conversions. And they conducted what they called "micro-tests" on all the pieces in hopes of gaining maximum engagement: essentially the most lucrative seductive poses, the completely sized video-title length.

Every week, they competed with themselves to beat final week’s income, regularly pushing the boundaries in hopes of standing out in a porn-filled web. They moved from promoting particular person images to "picture packs" to full videos. They began recording in new locations, involving each other and bringing on new companions. And their fan rely continued to grow.

Watching their accomplice have sex with someone else sometimes sparked what they known as "classic little jealousy issues," which Adams stated they resolved with "more communication, more growing up." The money was simply too good. And over time, they adopted a self-affirming ideology that framed every part as just enterprise. Things that were tough to do however bought easier with observe, like taking pictures a sex scene, they called, in gym phrases, "reps." Things one could not want to do at first, but require some mental work to approach, turned "self-limiting beliefs."

As Adams’s recognition exploded, so, too, did the workload for her and Brian, who became her "chief executive"; every labored about ninety hours per week. There was at all times a new sext to respond to, a brand new piece of social content material to publish, a brand new collab to report. In the evenings, the couple would take lengthy walks, strategizing about content, how you can "take Bryce up a stage." Afterward, they’d decide up Starbucks to have caffeine by means of the night time.

They started hiring staff through associates and family, and what was as soon as simply Adams became a workforce effort, through which everybody was anticipated to workshop caption and video concepts. The group evaluated content underneath what Brian, who's 31, called a "triangulation method" that factored their consolation degree with a bit of content alongside its engagement potential and "brand match." Bryce the person gave way to Bryce the model, a commercialized persona drafted by committee and refined for maximum marketability.

"One of the issues we do communicate is: ‘Hey, this is your dream girlfriend. She’s down to go to all your baseball video games, you recognize?’ The fans like that," he mentioned. The "Bryce" character that Adams presents to her fans, "We’ve all at all times looked at it as if it’s an amalgam of all of us right here. It’s not truly her."

‘What the hell are we looking at?’

The sprawling primary house on "the farm," which they bought with a mortgage last 12 months, is still principally unfurnished, largely because of their all-consuming schedules. There is a guest room with tripods and ring lights for shooting sex scenes and an workplace where Adams chats along with her "VIPs," who pay $30 a month. One unused room has been claimed by their cats.

The house is sprinkled with mementos of the couple growing up and falling in love in Florida, together with hundreds of chunks of sea glass they’d gathered over hours-lengthy walks on the sand. Additionally they own 15 guns, including a .22-caliber long rifle and a pink pistol they keep in the mudroom and take on late-evening walks; wild hogs are frequent right here and legal to hunt year-spherical.

Adams’s mom, a former substitute instructor, comes over twice every week to tidy up the house and fix up the flower beds for $25 an hour. Last Father’s Day, Adams advised her mother and father and younger sister, a physician who simply had her first youngster, that the "new business within the content material space" she’d told them about was truly OnlyFans. She’d meant to inform them at breakfast however bought too nervous, then called them all later that day.

Her sister was supportive however didn’t say a lot, she said. Her dad and mom, who had expected she would grow up to be an architect, however encouraged her to do no matter makes her joyful.

"The world has modified a lot … but she’s an grownup. She has to do what makes her wheels move, what she finds fulfilling," Adams’s mother stated. "When you’re a guardian, you wish to support your youngster. And that’s what I do."

The guts of the company is within the yard, a cavernous office and gym space they inbuilt a barn as soon as used for storing boats. Most of their employees work in this building, including their video editors, social media managers, chatters and advertising employees; an accountant and some others work remotely.

The workforce is educated in the essential software program of the trendy workplace: Slack for workplace communication, Google Docs for spreadsheets, Trello for managing staff tasks. Every Monday at 4:15 p.m., Bryce and Brian lead an organization assembly where they review the entire content, captions and publishing plans for the week on a big-screen Tv. At lunchtime, an assistant brings everyone Chick-fil-A.

The farm is wired with a server closet, two parallel web connections, a complete-home generator and a battery backup to ensure they’re never offline. They hired an IT man who moved from Missouri along with his spouse, an OnlyFans creator herself.

One of many operation’s most subtly crucial components is a chunk of software program often called "the Tool," which they developed and maintain in-house. The Tool scrapes and compiles each "like" and think about on all of Adams’s social network accounts, every OnlyFans "fan action" and transaction, and every textual content, sext and chat message - greater than 20 million traces of textual content up to now.

It homes reams of customer knowledge and a library of preset messages that Adams and her chatters can send to followers, helping to automate their reactions and flirtations - "an 80 % template for a customized response," she said.

And it’s linked to a searchable database, in which a whole bunch of sex scenes are described in detail - by price, total gross sales, participants and general theme - and given a unique "stock conserving unit," or SKU, much like the scannable codes on a grocery retailer shelf. If a fan says they like a certain sexual scenario, a group member can immediately surface any relevant scenes for a simple upsell. "Classic stock chain," Adams stated.

The systemized database is particularly handy for the younger women of Adams’s chat team, identified because the "girlfriends," who work at a bench of laptops within the gym’s higher loft. The Tool helped "supercharge her messaging, which ended up, like, 3X-ing her output," Brian said, meaning it tripled.

For efficiency, the chatters use keyboard shortcuts to rapidly ship widespread phrases ("I want to know the true you") and a feature that shows, across a fan’s profile image, how a lot he has paid in suggestions. On a latest day, one girlfriend was talking with "Ryan" (lifetime tip worth: $321.60) about a trip he took to Texas whereas "Kev" ($46.40) was saying he’d journey "any distance" to search out his "right particular person." One among their longest-paying subscribers has given $10,000 over time, Adams said.

Keeping men speaking is particularly necessary as a result of the chat window is where Adams’s workforce sends out their mass-message gross sales promotions, and the girlfriends never really know what to expect. One girlfriend said she’s had as many as four different sexting sessions going directly.

"There’s not 10 minutes that go by that we’re not like: ‘What the hell are we taking a look at right now?’" stated Zoey Hill, a chatter on the group. "But for the most part, it’s kind of just like you’re having a daily dialog with someone till they’re like, ‘Hey, I’m horny.’ And then you definately give them what they want."

Adams employs a small workforce that helps her pay other OnlyFans creators to offer away codes fans can use free of charge short-term trials. The workforce tracks redemption charges and promotional effectiveness in a voluminous spreadsheet, looking for guys who double up on low cost codes, known as "stackers," as well as dangerous bets and outright fraud.

After sending other creators’ brokers their money over PayPal, Adams’s advert staff send suggestions over the messaging app Telegram on how Bryce ought to be marketed, depending on the clientele. OnlyFans fashions whose followers tend to desire the "girlfriend expertise," for example, are instructed to speak up her authenticity: "Bryce is an actual, match girl who desires to get to know you"; "If you’re on the lookout for real, deep and private connections …." Creators with a extra hardcore fan base, in the meantime, are advised to chop to the chase: "300+ intercourse tapes & counting"; "Bryce doesn’t say no, she’s the most wild, genuine lady you will ever discover."

Avery Leigh, who runs advertising, was working as a server at an area pizza place, saving up for school in hopes of becoming an obstetrician, when a high school pal informed her last yr that Adams was hiring chatters. Leigh was later promoted to the adverts crew and, though she’d never touched a spreadsheet before, she now spends 40 hours a week coordinating with agents and managing an ad finances of more than $900,000 a year.

The $18 an hour she makes on the ad crew, however, is more and more dwarfed by the money Leigh makes from her personal OnlyFans account, the place she sells sex scenes along with her boyfriend for $10 a month. Leigh made $92,000 in gross sales in July, thanks largely to revenue from new followers who found her via Adams or the bikini videos Leigh posts to her 170,000-follower TikTok account. Adams takes 20 percent.

"This is an actual job. You dedicate your time to it each single day. You’re all the time learning, you’re all the time doing new things," she said. "I’d never thought I’d be good at enterprise, however learning all these business tactics actually empowers you. I have my very own LLC; I don’t know another 20-year-previous right now that has their own LLC."

‘Cult of you’

By most measures, the Bryce Adams content material machine is operating at excessive efficiency.

The group is meeting all traffic objectives, per their inside dashboard, which showed that by way of the day on a recent Thursday they’d gained 2,221,835 video plays, 19,707 touchdown-page clicks, 6,372 new OnlyFans subscribers and 9,024 new social-network followers. And to maintain in shape, Adams and her boyfriend are abiding by a rigorous every day eating regimen and workout plan: They eat the same Chick-fil-A salad at every lunch, observe each calorie and pay a gym assistant to file knowledge on each rep and weight of their exercise.

But the OnlyFans business is aggressive, and it does not all the time really feel to the couple like they’ve performed enough. Their new personal problem, they mentioned, is to go viral on the other platforms as typically as doable, largely via jokey TikTok clips and bikini movies that don’t give away a lot.

In a podcast last yr on OnlyFans sales methods - titled "How to Get More Simps," using the internet slang for somebody who does an excessive amount of for someone they like - the host informed creators this sales-funnel method was key to serving to construct the "cult of you": "Someone’s fascination will change into infatuation, which will make you some huge cash."

Adams’s company has labored to reverse engineer the usually-inscrutable art of virality, and Brian now estimates Adams makes about $5,000 in income for each million short-kind video views she will get on TikTok. Her group has begun ranking each platform by the amount of cash they expect they will get from every viewer there, a metric they name "fan lifetime value." (Subscribers who click on through to her from Facebook tend to spend the most, the data present. Facebook declined to comment.)

The younger employees mentioned they see the couple as mentors, and the two are always reminding them that the job of a creator shouldn't be a "lottery ticket" and requires a persistent grind. Whenever one complains about their lack of engagement, Brian said he responds, "When’s the final time you posted 60 totally different movies, 60 days in a row, on your Instagram Reels?"

But some have taken to it fairly naturally. Rayna Rose, 19, was working last yr at a hair salon, sweeping floors for $12 an hour, when an previous high school classmate who worked with Adams asked whether she wished to strive OnlyFans and make $500 a video.

Rose began making movies and working as a chatter for $18 an hour however lately renegotiated her contract with Adams to focus more on her personal OnlyFans account, where she has nearly 30,000 followers, a lot of whom pay $10 a month.

One current evening this summer season, Adams was within the farm’s gym when her boyfriend advised her he was headed to their guest room to report a collab with Rose, who was sporting a blue bikini top and braided pigtails.

"Go have fun," Adams told them as they walked away. "Make good content." The 15-minute video has up to now bought greater than 1,400 copies and accounted for more than $30,000 in gross sales.

The girls in Adams’s business voice some uncertainty over how long this all can proceed. They’ve seen how different creators have struggled and know that, on the internet, nothing lasts: audiences shrink, our bodies change, individuals burn out and move on.

Adams mentioned there might come a time when she needs to spend fewer hours on the work however that she has no plans to alter anytime soon. "For as long as OnlyFans is around, Bryce Adams will likely be there," she said. "But there may be some level the place I have a family and that becomes more of a main focus than my pages, at the least for a short time."

She and the others fear, too, about how buddies and family might react, though they feel they’ve accomplished nothing worthy of being judged. Rose said she has misplaced pals as a result of her "lifestyle," with one messaging her just lately, "Can you think about how successful you could be in the event you studied usually and spent your time wisely?"

The message stung however, in Rose’s eyes, they didn’t perceive her in any respect. She feels, for the first time, like she has a sense of objective: She needs to be a full-time influencer. She expects to clear $200,000 in earnings this year and is now planning to maneuver out of her parents’ home.

"I had no idea what I needed to do with my life. And now I do know," she stated. "I need to be large. I wish to be, like, mainstream."

About this story

Reporting by Drew Harwell. Photos by Sydney Walsh. Video by Whitney Leaming.

Design and growth by Emma Kumer. Design modifying by Chloe Meister. Photo modifying by Monique Woo. Video editing by Julia Wall. Video producing by Jessica Koscielniak.

Editing by Mark Seibel and Wendy Galietta. Additional editing by Wayne Lockwood and Gaby Morera Di Núbila. Additional support by Megan Bridgman, Kyley Schultz, Brandon Carter and Jordan Melendrez.

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